most event photography is organized around coverage. surround sight organized photography around value. by understanding where every photograph is going and being used before the event begins, coordinating teams in real time during the event and learning from how images are used afterwards, every event becomes more effective than the last.
surround sight.
imagine looking down at your event from above. one photographer is documenting the opening keynote. another is capturing the energy of the crowd and their reactions to the keynote. a third is dedicated to social media and working with that team to deliver high production images real time. meanwhile and editor is already preparing images for social and p.r.. individually they are covering different moments. collectively, they are telling one story. that is surround sight.
multiple photographers, one visual language, one coordinated team.